For those who believe that great cars and great stories are inseparable, Broad Arrow Auctions’ forthcoming Global Icons sale promises to strike a deeply resonant chord. Opening for bidding on 23 January 2026, this ambitious online auction brings together exceptional motor cars and motorsport memorabilia under one carefully curated banner.
Broad Arrow Auctions has the classic and collector car sales locked in, with two online sales also taking place both in the UK and for Europe, but they’ve also dedicated a third chapter to approximately 100 pieces of coveted racing memorabilia. Global Icons: Memorabilia Online taps into the emotional heart of the motor racing, offering artefacts connected to some of Formula 1 and motorsport’s most revered names, including Ayrton Senna, Michael Schumacher, Sir Stirling Moss, and John Surtees.
For many enthusiasts, collecting motorsport memorabilia is about far more than ownership. It is an act of preservation, a way of holding onto moments when courage, innovation, and human brilliance converged at full speed. A helmet, a suit, or a race-used component becomes a tangible link to a particular Sunday afternoon, a legendary overtake, or a championship-defining season. Adding to the sense of occasion, live preview displays will take place across multiple European locations, including the hallowed grounds of Roland-Garros Stadium, a venue steeped in sporting history, and a fitting backdrop for an auction dedicated to icons.
In an era where authenticity matters more than ever, this unique online auction stands as a reminder of why we collect, a way to safeguard history, to celebrate heroes, and to keep the spirit of motorsport alive for generations to come.
